Client: Budweiser

Campaign: Bud Ballet

In China, Budweiser are associated with EDM music, and are considered the ‘international’ beer, and they’re up against a range of traditional Chinese beers.

So when they came to us and said they wanted to remix the rules and shake up tradition, we said ‘hmm okay, what if we smooshed ballet and techno together idk?’

So don’t just break the rules. Eat them. And drink a Budweiser on the side.