Client: Budweiser China

Campaign: Bud Ballet

In China, Budweiser are all about EDM, and are considered the ‘international’ beer - the beer that shakes up tradition in a country where tradition is traditionally very traditional.

So when they came to us and said they wanted to ‘remix the rules’, we said ‘what if we just smooshed together ballet and techno?’

We made a film, a poster campaign, and composed a techno remix of Swan Lake that Tchaikovsky probably wouldn’t have liked.