Client: Virgin Active

Campaign: Leave the Cult. Join the Club.

Wellness is unwell. Modern caveman influencers tell you to eat raw livers. Gurus offer crystals to manifest the pounds away. And thousands of followers blindly drink their own urine and sun their perineums (no, really).

So we channeled our inner Kubrick and created a reverse-brainwashing film to slap people awake from the harmful trends of the modern wellness cult, and offer them a place where they can actually get healthy and happy. So strap on your eye clamps and enjoy.