Client: Virgin Active

Campaign: Leave the Cult. Join the Club.

Wellness is unwell. Modern cavemen tell you to eat raw livers. Gurus offer crystals to manifest the pounds away. Each day your Tiktok feed tries its hardest to brainwash you into what can only be described as a cult.

We had enough. So we channeled our inner Kubrick and created a reverse brainwashing film to slap people in the face, and offer them a place where they can actually get healthy and happy - a good old fashioned gym.