Client: Australian Army

Campaign: Precision is Everything

Air Dispatchers in the Army need to drop supplies onto very exact locations from very high up.

To show how precision is everything for Air Dispatchers, we took famous location-based phrases and gave them the Air Dispatcher makeover, replacing place-names with real, actual, hyper-specific coordinates, showing the job’s not just about lugging big crates out of planes – it’s about finesse.

This ran on social, digital, and as posters in recruitment centres.